By Daniel S. Doyle
I’m excited to announce my newest venture … CharitySprout … a mobile app, branded to your organization, that delivers a suite of fundraising tools based on rounding-up purchases to the nearest dollar and donating that spare change to your nonprofit.
Think of it as your new fundraising channel.
Most donors know that every little bit helps. But donors are busier than ever, and sometimes just finding time to donate can be difficult. With CharitySprout we have fixed all that by creating an easy way donors can make a big difference by just going about their daily life.
How CharitySprout Works
It’s quite simple. Every time a donor uses a linked card/account, we automatically round-up their purchase to the nearest dollar, and that spare change is donated to their favorite charity. But there's more ...
Initially we will offer three ways for donors to engage:
And we have plans for a Campaign tool, which nonprofits can use to promote a special appeal, and a Crowdfunding tool to maximize campaigns through social networks.
What We Hope to Achieve
We are building this integrated mobile app and website so donors can get excited about connecting their every-day activities to charitable giving. And during a time when nonprofits are struggling to retain current donors and acquire new ones, we hope you will be excited about a new fundraising channel for your important cause.
If you consider the average round-up from credit/debit cards is $0.52, and people use their cards an average of 21 times a month, the potential round-up giving for a CharitySprout donor is $132 a year. And because the program is based on banking transactions pre-authorize by donors, you will enjoy retention rates like a monthly sustainer.
We are confident we can help you grow a new and increasing source of income since we are on the leading edge of two important trends: the mobilization of commerce and the growth in younger generations.
How You Can Learn More
Even though CharitySprout isn’t launching until this Fall, we are preenrolling charter nonprofit partners who want to get involved at the ground floor. We’re looking for a variety of nonprofit sectors, and programs large and small, to join our venture – especially those interested in new fundraising opportunities.
You can reach me at email@example.com if you want to learn more or schedule a presentation. And you can visit www.charitysprout.us to learn more about the fundraising potential of this new channel.
P.S. I’ll be at the DMAW Bridge Conference this August, and hope to connect with you then to explore collaborations.