We started this venture to make a difference with nonprofits and their donors. We didn't have a grand business plan, we didn't have outside investors, we weren't seeking to be the biggest or "go to scale," but rather we were looking simply to be a force for good in service of the nonprofit community. To help donors live their life and do good at the same time.
We are fighting the good fight against the privatization of philanthropy and, as a socially responsible startup, we are on a journey to become a fully certified B-Corp. B Corporations are businesses that have met comprehensive and transparent standards of social and environmental performance that are certified by an independent Standards Advisory Council. Our goal is to become certified in 2018.
The following are the three guiding principles for our work.